Planning
Leading teams for over 15 years in media and digital environments, I have seen first-hand the impact of digital transformation on businesses. This insight led me to establish Discerning Digital, where I am passionate about empowering businesses to seize the opportunities of digital transformation. I lead operations and strategic direction for the business, on a day-to-day basis. I also serve as strategic lead for our clients, with specialisms in customer engagement, revenue generation and commercial models.
Product
As a technical innovator and futurologist with over 15 years of experience, I am passionate about helping businesses explore and exploit emerging technologies for growth. I conceptualise and deliver complex technical projects, with customer-centricity and future growth at their core. I lead the technical vision for our clients and for Discerning Digital. I have developed ground-breaking integrations and digital products for our clients, helping break them new markets and reach new customers. I also lead our in-house and partner technical teams, and am committed to constantly developing our skillsets to keep up with technological innovations and delivering practical digital transformation projects.
Content
I'm a natural communicator with an eye for digital detail. I lead Discerning Digital’s content services, taking a consultative and practical approach to helping our clients find and connect with customers. I also lead the content, PR and positioning of Discerning Digital's own brand strategy, continuing to build our reach as digital transformation strategists and bringing our own brand story to life.
