About

Our Purpose


We want to empower businesses to seize the opportunities of digital transformation - not fear them.

Leadership Team

Richard Lucas

Richard Lucas

Strategy

Richard Lucas

Richard Lucas

Strategy

Leading teams for over 15 years in media and digital environments, I have seen first-hand the impact of digital transformation on businesses. This insight led me to establish Discerning Digital, where I am passionate about empowering businesses to seize the opportunities of digital transformation. I lead operations and strategic direction for the business, on a day-to-day basis. I also serve as strategic lead for our clients, with specialisms in customer engagement, revenue generation and commercial models.

Phill Clark

Phill Clark

Product

Phill Clark

Phill Clark

Product

As a technical innovator and futurologist with over 15 years of experience, I am passionate about helping businesses explore and exploit emerging technologies for growth. I conceptualise and deliver complex technical projects, with customer-centricity and future growth at their core. I lead the technical vision for our clients and for Discerning Digital. I have developed ground-breaking integrations and digital products for our clients, helping break them new markets and reach new customers. I also lead our in-house and partner technical teams, and am committed to constantly developing our skillsets to keep up with technological innovations and delivering practical digital transformation projects.

Ciara McVeigh

Ciara McVeigh

Content

Ciara McVeigh

Ciara McVeigh

Content

I'm a natural communicator with an eye for digital detail. I lead Discerning Digital’s content services, taking a consultative and practical approach to helping our clients find and connect with customers. I also lead the content, PR and positioning of Discerning Digital's own brand strategy, continuing to build our reach as digital transformation strategists and bringing our own brand story to life.

James Brown

James Brown

DevOps

James Brown

James Brown

DevOps

Kelly Burgess

Kelly Burgess

Project Management

Kelly Burgess

Kelly Burgess

Project Management

I work with our varied client base to oversee our production schedule, managing communication with multiple stakeholders to ensure client needs are met and opportunities articulated. I lead and implement the agile delivery of projects, leading our daily standups and fortnightly sprints to deliver projects quickly and effectively.

Oliver Hughes

Oliver Hughes

DevOps

Oliver Hughes

Oliver Hughes

DevOps

Our Values

Discernment

We help you navigate the digital landscape, with only the tools and services you really need.

Creativity

From strategy to technology, we infuse everything we do with creative thinking.

Trust

Trust is at the core of our strongest partnerships. We work hard to earn it.

Practicality

Transformation succeeds in the detail. We make digital transformation happen.

Innovation

We bring the weight of our expertise to building new products and services.

Agility

Our approach is fast and flexible, for rapid implementation.

Empowerment

Empowering clients to seize the opportunities of digital is fundamental to what we do.

Entrepreneurialism

As we grow, we always retain our dynamic, ambitious approach.

Client Success Stories

 

We work with a wide range of organisations. Despite their differences, our clients need to achieve the same goals: 

  • Get closer to their customers
  • Accelerate growth
  • Create new products and services
  • Become more efficient
  • Lead their markets

Find out how we helped them do this.

 

Case Studies

What We Do


Find new customers, grow revenues, and get ahead with our digital tools and products

Begin