Our Purpose

We want to empower businesses to seize the opportunities of digital and get even closer to their customers.


Richard Lucas

Richard Lucas


Richard Lucas

Richard Lucas


Leading teams for over 15 years in media and digital environments, I have seen first-hand the impact of digital transformation on businesses. This insight led me to establish Discerning Digital, where I am passionate about empowering businesses to seize the opportunities of digital transformation. I lead operations and strategic direction for the business, on a day-to-day basis. I also serve as strategic lead for our clients, with specialisms in customer engagement, revenue generation and commercial models.

Ciara McVeigh


Ciara McVeigh


I'm a natural communicator with an eye for digital detail. I lead Discerning Digital’s content services, taking a consultative and practical approach to helping our clients find and connect with customers. I also lead the content, PR and positioning of Discerning Digital's own brand strategy, continuing to build our reach as digital transformation strategists and bringing our own brand story to life.

Our Values


We help you navigate the digital landscape, with only the tools and services you really need.


From strategy to technology, we infuse everything we do with creative thinking.


Trust is at the core of our strongest partnerships. We work hard to earn it.


We bring the weight of our expertise to building new products and services.


Our approach is fast and flexible, for rapid implementation.


Empowering clients to seize the opportunities of digital is fundamental to what we do.

Client Success Stories


We work with a wide range of organisations. Despite their differences, our clients need to achieve the same goals: 

  • Get closer to their customers
  • Accelerate growth
  • Become more efficient
  • Lead their markets

Find out how we helped them do this.


Case Studies

What We Do

Discover how we help organisations find new customers, grow revenues, and get ahead with our digital products and high-quality content