Discerning Content

Discerning Content

Creating the Voice of Sales and Marketing


We establish clear and compelling brand voices, creating powerful, credible core content, repurpose-able for every channel of your sales and marketing.

High Quality, High Value Content

A strong brand voice is a business imperative.

Establishing your brand voice and investing in high-quality content is no longer a marketing function, but a key value differentiator for your brand.

If you want to engage key stakeholders, connect with customers and attract the right visibility for your brand, producing high quality, expert content is a must.

Content

1. Brand Distillation

A focused, practical and high energy workshop to extract vital brand insight from you

 

Current brand assessment
Personas
Competitors
Growth goals
Customer journeys

2. Quality Content Creation

Creation of regular, high-impact, high-quality content, repurposeable for in-house or external marketing, sales and PR partners

 

Articles
Downloads
Case Studies
Shareable visual assets
Photography
Sales collateral

 

 

3. Promotion

We bring our trusted partners to the table to promote your content and amplify your brand message.

 

We specialise in targeted B2B strategies for LinkedIn, partnering with a global agency dedicated to creating effective B2B marketing and strategy specifically for LinkedIn and its 560 million engaged audience. 

 

Quality content production

Outcomes: Brand Voice Aligned with Goals

 

 

  • Organic, credible lead generation
  • Stakeholder credibility 
  • Scalability and growth protected

 

A Crucial Content Partnership for Growth


"Our content partnership with Discerning Digital has been a critical part of our growth since 2015 - we have established a strong online credibility with our customers and stakeholders globally which we simply couldn’t have done without DD."

Alan Foreman, B-Secur CEO

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Quality, Discerning Content


We work with growing businesses to define their brand voice and create the core content they need to engage and influence across all marketing platforms.

Let's talk today about aligning your brand to your growth aspirations.

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