The Discerning Digital blog


Brexit brings threat to hi-tech skills base

Ben Rooth asks how Brexit could ultimately impact the industry in this interview with our MD Richard Lucas for Greater Manchester Business Week.

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The Value Gap in Digital Transformation

The Value Gap in Digital Transformation, and How to Avoid It

The value gap in digital transformation is common but not insurmountable. Discerning Digital MD Richard Lucas explains why.


Data mapping in your business

Customer Journey Mapping: Beyond Experience into Real Business Growth

Data mapping isn't a nice-to-have, it's a key component of digital transformation. Here's why - and how to begin.


Bringing Your Culture Up to the Speed of Your Tech in Digital Transformation

Transforming your business involves much more than technology. Cultural change is crucial.