What We Do

We bring together planning, product and content to make transformation happen


We use a mix of techniques to develop your ideas into actionable digital projects


Product sprints

Customer research

Competitor analysis

Data analysis

Tying outputs to KPIs

Creating product roadmaps

Technical exploration

Systems evaluation

Planning Success


Building the digital products that help you get closer to your customers, from data tools and apps to portals and websites, underpinned by ground-breaking systems integration


Rapid prototypes
Technical proof of concepts
Systems integration
Productivity tools
Mobile apps
Customer portals

Product Success


Our expert content services will establish your brand voice, with high quality branded content to elevate your business


Brand establishment
Branded content
Digital PR

Content Success

Our Process

Strategy KPIs Align Infrastructure Compliance Establish People Culture Transform Risk Opportunities Assess

Our Process

Digital transformation requires a robust process.

We have perfected a trusted approach to delivering transformation, always focused on practical execution and rapid change you can see.


A thorough benchmarking of systems, technologies and people

  • Tested Digital Dexterity Framework deployed
  • Customer and business data drilldown
  • Persona analysis
  • Opportunity gaps and risks identified
  • Actionable, measurable insights consolidated


The who, what and how of your transformative vision

  • Digital goal setting aligned to KPIs
  • Opportunities prioritised
  • Roadmap for practical digital transformation built
  • Project-based approach sets rapid transformation goals
  • Clear measurement milestones set
  • Budget and investment defined
  • Skill set and resource allocations


Executing your roadmap for real time transformation

  • Practical, digital transformation in action
  • Agile processes for all work, from content to new products
  • Digital products, portals, dashboards and apps
  • Iterative, flexible approach
  • Rapid prototyping
  • Minimum Viable Product for fast innovation
  • Continuous testing loop to feedback opportunities


Sharing and supporting your transformation

  • Securing organisational buy-in
  • Culture change programme
  • Training and development needs identified
  • Communication and board coaching

Discerning Digital has been a committed and insightful partner and we’re looking forward to the next stage of our transformation, as RCPI continues to grow as a global business.

Deputy Chief Executive, RCPI, Joanna Holly

Our Work

Learn more about the businesses we've helped grow, adapt and get closer to their customers

Case Studies