What we do at Discerning Digital

What We Do

By the end of 2017, two-thirds of CEOs of Global 2000 companies will have digital transformation at the centre of their corporate strategy

IDC FutureScape: Worldwide Digital Transformation Predictions, IDC 2015

Discerning Digital: Strategy

Digital is an expanding discipline and the art of transformation requires many skills and sets of experiences.

We approach our strategic work as a partnership and in our experience, finding and making the right partnerships on your journey could be the difference between a successful transformation, or an expensive time drain with disappointing results.

We understand you’ll need to implicitly trust the abilities, experience and discretion of your digital transformation partner, to grant them access to the core of your business and allow them to make decisions with your goals at heart - this is why we place transparency and trust at the heart our work.

Discerning Digital MD Richard Lucas


Your organisation's journey to digital maturity is a unique one, but we have perfected a trusted process to begin your journey with an often overlooked starting point - the thinking.

Too often, businesses act to replace systems and infrastructure without investing in the 'why'.

Preparing your digital strategy, we will:

  • Honestly appraise your current digital standpoint, providing vital objectivity when it comes to reviewing your systems, processes and people
  • Articulate what you want to achieve and distill this insight into key business goals
  • Create a roadmap for change, keeping an overarching view of what you need to achieve and by when
  • Identify skills requirements within your own teams, offering an unbiased review of where your training needs are

Discerning Digital Labs

No strategy has value without a plan for execution and we pride ourselves on getting into the detail of our recommendations and working with our partners to deliver every aspect of your strategy, with a transparent and accountable roadmap for change.

The Discerning Digital Labs will fulfill all elements of your digital strategy, from devising data-backed customer journeys, to complex systems integration to developing new products.

Development in the DD Labs

We combine a range of skills and abilities to bring your plan to life, with delivery capabilities in:

  • Data Governance
  • UX Mapping
  • Database Integration
  • Website Development
  • App Development
  • Branding
  • Search Marketing
  • Digital PR


Take your business to the next level with digital

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