What We Do

We distill your brand voice with planning and content, using smart digital tools to help


We use a mix of techniques to bring your brand to life



Customer research

Competitor analysis

Tying outputs to KPIs

Editorial planning

Product sprints


Planning Success


Our expert content services will establish your brand voice, with high quality branded content to elevate your business


Brand assessment


Growth Goals

Customer Journeys

Brand Messaging Framework

Expert content production

Content Success


Building the digital products that help you get closer to your customers, from data tools and apps to portals and websites

Rapid prototypes
Productivity tools
Mobile apps
Customer portals

Product Success

Our Process

Strategy KPIs Align Planning Agile Establish Production Collaboration Create Risk Opportunities Assess

Our Process


We have perfected a trusted approach to delivering work, always focused on practical execution and rapid change you can see.


A thorough benchmarking 

  • Customer and business data drilldown
  • Persona analysis
  • Opportunity gaps and risks identified
  • Actionable, measurable insights consolidated


The who, what and how of your brand vision

  • Digital goal setting aligned to KPIs
  • Opportunities prioritised
  • Project-based approach sets rapid transformation goals
  • Clear measurement milestones set
  • Budget and investment defined
  • Skill set and resource allocations


Expert execution

  • Project team selected
  • Agile processes, from content to new products
  • Thorough editorial planning 
  • Iterative, flexible approach


Sharing and supporting your goals

  • Securing organisational buy-in
  • Branded content production initiated
  • Ongoing monitoring and adaptation
  • Digital tools for easy collaboration

Discerning Digital has been a committed and insightful partner, as RCPI continues to grow as a global business.

Deputy Chief Executive, Royal College of Physicians of Ireland, Joanna Holly

Our Work

Learn more about the businesses we've helped grow, adapt and get closer to their customers

Case Studies