What We Do

We distill your brand voice with planning and content, using smart digital tools to help


Planning

We use a mix of techniques to bring your brand to life

 

 

Customer research

Competitor analysis

Tying outputs to KPIs

Editorial planning

Product sprints

 

Planning Success

Content

Our expert content services will establish your brand voice, with high quality branded content to elevate your business

 

Brand assessment

Personas

Growth Goals

Customer Journeys

Brand Messaging Framework

Expert content production

Content Success

Product

Building the digital products that help you get closer to your customers, from data tools and apps to portals and websites

Rapid prototypes
Productivity tools
Mobile apps
Websites
Customer portals

Product Success

Our Process

Strategy KPIs Align Planning Agile Establish Production Collaboration Create Risk Opportunities Assess

Our Process

 

We have perfected a trusted approach to delivering work, always focused on practical execution and rapid change you can see.

ASSESS

A thorough benchmarking 

  • Customer and business data drilldown
  • Persona analysis
  • Opportunity gaps and risks identified
  • Actionable, measurable insights consolidated

ALIGN

The who, what and how of your brand vision

  • Digital goal setting aligned to KPIs
  • Opportunities prioritised
  • Project-based approach sets rapid transformation goals
  • Clear measurement milestones set
  • Budget and investment defined
  • Skill set and resource allocations

ESTABLISH

Expert execution

  • Project team selected
  • Agile processes, from content to new products
  • Thorough editorial planning 
  • Iterative, flexible approach

CREATE

Sharing and supporting your goals

  • Securing organisational buy-in
  • Branded content production initiated
  • Ongoing monitoring and adaptation
  • Digital tools for easy collaboration

Discerning Digital has been a committed and insightful partner, as RCPI continues to grow as a global business.


Deputy Chief Executive, Royal College of Physicians of Ireland, Joanna Holly

Our Work


Learn more about the businesses we've helped grow, adapt and get closer to their customers

Case Studies