What We Do

We bring together strategy, product and content to make transformation happen

Specialists In


Customer insight and data to help you identify top priorities for change and secure - and keep - the organisational buy in you need.


Building the digital products that help you get closer to your customers, from data tools and apps to portals and websites, underpinned by ground-breaking systems integration.


Our expert content services will help you plan, produce and promote branded content, with social media support to amplify your message.

Digital transformation strategy success



We use a mix of techniques to develop your ideas into actionable digital projects


  • Product sprints
  • Customer research
  • Competitor analysis
  • Data analysis
  • Tying outputs to KPIs
  • Creating product roadmaps
  • Technical exploration
  • Systems evaluation


Strategy Success
Digital product sprints with Discerning Digital



Our product sprints will get you from good idea to great investment in just five days


  • Rapid prototypes
  • Technical proof of concepts
  • Systems integration
  • Productivity tools
  • Mobile apps
  • Websites
  • Customer portals


Product Success
Content at Discerning Digital



Build your brand and get closer to your customers with an amplified content plan



  • Brand establishment
  • Digital content creation
  • Branded content
  • Digital PR
  • Technical copywriting
  • Editorial
  • SEO optimisation


Content Success

Our Process

Strategy KPIs Align Infrastructure Compliance Establish People Culture Transform Risk Opportunities Assess

Our Process

Digital transformation requires a robust process.

We have perfected a trusted approach to delivering transformation, always focused on practical execution and rapid change you can see.


A thorough benchmarking of systems, technologies and people

  • Tested Digital Dexterity Framework deployed
  • Customer and business data drilldown
  • Persona analysis
  • Opportunity gaps and risks identified
  • Actionable, measurable insights consolidated


The who, what and how of your transformative vision

  • Digital goal setting aligned to KPIs
  • Opportunities prioritised
  • Roadmap for practical digital transformation built
  • Project-based approach sets rapid transformation goals
  • Clear measurement milestones set
  • Budget and investment defined
  • Skill set and resource allocations


Executing your roadmap for real time transformation

  • Practical, digital transformation in action
  • Agile processes for all work, from content to new products
  • Digital products, portals, dashboards and apps
  • Iterative, flexible approach
  • Rapid prototyping
  • Minimum Viable Product for fast innovation
  • Continuous testing loop to feedback opportunities


Sharing and supporting your transformation

  • Securing organisational buy-in
  • Culture change programme
  • Training and development needs identified
  • Communication and board coaching

Discerning Digital has been a committed and insightful partner and we’re looking forward to the next stage of our transformation, as RCPI continues to grow as a global business.

Deputy Chief Executive, RCPI, Joanna Holly

Our Work

Learn more about the businesses we've helped grow, adapt and get closer to their customers with digital products and solutions

Case Studies