Establishing a Global Digital Brand Voice

A Digital Brand Identity for Growth


Creating a brand voice and credible, influential content for high growth technology startup, B-Secur.

 

Mobile phone and B-Secur biometric card

A Digital Partnership

 

B-Secur is a fast growing, ECG authentication business making waves globally in the biometric industry.

 

Partners since 2015, we have helped B-Secur achieve their ambitious growth and commercial goals with a new digital brand and platform, connecting them with potential customers, investors and influencers in the biometrics market.

 

Goals

  • Raise visibility among key stakeholders - investors and influencers
  • Develop credibility in the tech space
  • Support offline commercial conversations
  • Facilitate strategic partnerships

 

 

Content and Editorial Authority

 

We've established regular original content production to build B-Secur's vital online credibility in the biometrics space.

 

  • Regular article production and promotion
  • Brand messaging framework created 
  • Thought leadership and brand tone established
  • Bespoke guest articles for target publications

 

 

A Crucial Content Partnership for Growth


"Our partnership with Discerning Digital has been a critical part of our growth since 2015 - we have established a strong online credibility with our customers and stakeholders globally which we simply couldn’t have done without DD. A great team!”

Alan Foreman, B-Secur CEO

Brand Outreach 

 

Our digital PR work has helped B-Secur connect with influencers in the online tech space, supporting their commercial relationships.

 

  • End-to-end tactical digital PR campaigns

  • Press release content, stakeholder collaboration
  • Developing key press contacts and securing coverage
  • Pitches and comment opportunities

 

 

Leading the Conversation

We've helped B-Secur spread their message through some of the UK and Europe's most influential tech and business publications, from The Financial Times to Fortune to TechCrunch.

 

Developing Social Relationships

 

We've used social media as a powerful tool for B-Secur, helping them develop deeper relationships with investors and influencers.

 

  • Establishing key social networks
  • Regular curation and account management
  • Influencer outreach
  • Tactical promotional campaigns

 

An Online Destination for Offline Conversations 

 

We created a lightweight site showcasing compelling technology applications and bringing the dynamism of the team to the forefront.

  • Original content and photography
  • Destination to support offline conversations
  • Translation of branding across all digital touchpoints
  • Establishing online identity
B-Secur website

It's Time to Build Your Digital Brand


Create authority and credibility with high quality core content 

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