RCPI: Transforming Medical Training Delivery

The Royal College of Physicians of Ireland (RCPI)

RCPI is one of Ireland's most prestigious medical organisations, training doctors to become world-class specialists since 1654.

With an ambitious goal to increase memberships in the global market and connect existing members to services how and when they need them, Discerning Digital and RCPI have partnered for over four years to create a digital infrastructure, built for growth.


Results: Driving Global Growth with Digital


  • A new digital infrastructure empowers global growth ambitions
  • Members can now enjoy a personalised customer experience, with tailored content and alerts
  • RCPI is seeing significant membership engagement with less administrative effort
  • Greater control and understanding than ever over data and systems 
  • With more control over external partners, digital risks are reduced



Power and Flexibility

"Our new digital infrastructure gives us the power and flexibility to do what we set out to do - grow our membership and deliver better, more effective digital services that help our members take ownership of their learning experience to become world-class physicians.”


- Adrian Rath, ICT Manager, RCPI

A Trusted Transformation Process

We used our digital transformation process to deliver a practical, research-backed transformation for RCPI. 

From strategy to delivery, we make digital transformation happen.

Discerning Digital


1. Assess


Digital transformation needs insight. An analytical deep dive of RCPI's customer needs, site and systems helped us identify areas of real growth and opportunity.


  • Review of all digital touchpoints and systems
  • Journey modelling
  • Qualitative and quantitative customer research
  • Audience definition
  • User persona development
  • Information architecture



Digital transformation strategy success
Discerning Digital


2. Align


Turning deep analytical insight into a roadmap for transformation.


With an understanding of RCPI's vision and deep analytical insight gained, we worked together to formulate a digital strategy to drive global growth.


  • KPIs aligned to business goals
  • Foundation for transformation
  • Customer engagement the key driver
  • Milestones identified


Discerning Digital


3.1 Establish - Data


We custom built a processing system called DataHub, for RCPI to receive, process and deliver data from its third party services.


DataHub has transformed how RCPI manages data, system integrations and vendors - a first for the business.


  • Process complex transactions for thousands of members
  • Manage their third party vendors integration
  • Take ownership of their data relationships
  • Improve the stability of vendor systems
  • Future vendor system updates or installation protected


Transform Your Data Processes

Reduce costs, transform customer experience, grow

Find out how we saved RCPI €30k annually with DataHub

RCPI Data Transformation
Discerning Digital


3.2 Establish - Integration


We implemented ground-breaking integration, allowing RCPI to offer greater personalisation and convenience to its members than ever before.


  • Vendors brought together to centralise online services
  • SSO login enabled across multiple vendors and services
  • First time integration at this level
  • Streamlined customer experience for timepoor medical trainees
  • User action reduced by 6-8 clicks


Discerning Digital


3.3 Establish - Digital Destinations


With new customer personalisation and journey mapping in place, underpinned by ground-breaking integration, a new mobile-first site empowers medics on the move to book courses, join physician networks and register for events when they need to.


  • Mobile-first approach, based on stakeholder research
  • Easier, faster digital services 
  • Digital brand identity created
  • Flexible site platform for future growth
  • Platform training 



Building Digital Tools for Busy Medics on the Go

We're helping RCPI to support their users become world-leading physicians. 

Doctor working in hospital
Discerning Digital


The Digital Medic: Helping Doctors Do More


  • Streamlined User Journeys: New user journeys take members to the right content, at the right time
  • Easy Online Services: Accessing services through a single sign on process saves medics valuable time
  • Membership Engagement: Members can access digital services any time, anywhere
  • Responsive, Lightweight Site: A mobile-first, flexible platform places the user at the heart of all activity, across all devices
  • Future Development: A powerful CMS and backend platform built for future development
  • Digital Brand: A clean, consistent brand story communicated across all digital touchpoints 



Start Your Transformation Story Today