RCPI is one of Ireland's most prestigious medical organisations, training doctors to become world-class specialists since 1654.
With an ambitious goal to increase memberships in the global market, Discerning Digital and RCPI have partnered for over three years to create a digital infrastructure, built for growth.
"Our new digital infrastructure gives us the power and flexibility to do what we set out to do - grow our membership and deliver better, more effective digital services that help our members take ownership of their learning experience to become world-class physicians.”
- Adrian Rath, ICT Manager
- Analytics review of all digital touchpoints and systems
- Journey modelling
- Qualitative and quantitative stakeholder research
- Audience definition
- Developed new user personas
- Information architecture based on data insights
A new website and digital brand creates a powerful brand story.
- New digital infrastructure, built for growth
- Personalised user journeys
- Online services
- A personalised physician community
With an urgent need for greater ownership and security of data, we custom built Data Hub for RCPI to receive, process and deliver data from multiple third party services in a range of formats.
- Complex transactions for thousands of members
- Third party vendors integration
- Data processes transformed
- Data ownership secured
- Vendor system stability improved
- Future vendor system updates or installation protected
"The creation of Data Hub has transformed our integration capabilities and given us access to information where we need it, when we need it, securely and quickly. We now have confidence in the accuracy and timeliness of our data and are enjoying the cost savings that we can redeploy more effectively."
- Vendors brought together to centralise online services
- SSO login enabled across multiple vendors and services
- First time integration at this level
- Streamlined customer experience for timepoor medical trainees
- User action reduced by 6-8 clicks
"We estimate that DataHub saves us 30K per annum as a result of the automation it provides combined with the use of low cost, pay as you go cloud services built into the Amazon AWS cloud platform."
Customer service must sit at the heart of any digital transformation. We're helping RCPI to support their users become world-leading physicians.